Many virtual exhibit booths can be customized and branded to mirror an in-person display. But the question is whether the experience of interacting with the exhibit really delivers value. More than a ...

According to Trade Show Advisor, exhibitors have just 3 seconds to attract the attention of attendees passing their booth. And that attention is vital. It could mean the loss of a sale or the ...

Pharma companies invested in flashy displays at ASCO 2026, seeking to carve out a space for themselves as the oncology space ...

That’s what I did. CES can be exhausting — navigating 4,000 exhibitors across a dozen venues alongside 140,000 of your closest friends. But it can also be great fun, and you don’t even need to go to ...

With trade shows significantly regaining attendance each year since the pandemic, the competition for attention on the show floor has been bigger than ever. Showing up is simply not enough. Exhibitors ...

We turned a 10x10 booth into a live content engine that generated 80+ videos and nearly $1 million in pipeline. Here’s how.

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 52 min ago 4 hours 49 min ago By Adrianne Pasquarelli - 5 hours 40 min ago 8 hours 50 min ago By Ewan Larkin - 11 hours 21 ...

RESTON, Va. -- The National Grocers Association here said it will introduce a series of interactive pavilions at its national convention next February to take the place of the traditional vendor ...

Go big or go home. The Viacom cable network clearly chose the former. On the heels of its announced “Rugrats” revival, Nickelodeon brought a 12-foot replica of the iconic show-within-a-show character ...

Pandemics aside, medical conferences are popular destinations for doctors, who are barraged with information about pharmaceuticals. And now, the Food and Drug Administration wants to know how much of ...

The exhibit floor of IAAPA Expo is jammed-packed with vendors looking to sell everything from wee key chains to monster thrill rides, all in a wide-open atmosphere. Participants are surrounded by ...