FMCG advertisers sharply accelerated their digital push between 2024 and 2025, marking a decisive inflection point in media planning for India’s largest advertising category. Higher digital spends, ...
New Delhi: If you ever want to understand India’s mood, don’t look at stock charts. Look at what people are putting in their shopping baskets. A little extra shampoo. A bigger pack of biscuits. A new ...
After a turbulent 2025 marked by GST disruptions and uneven demand, India’s FMCG industry has entered 2026 with renewed confidence. Strong macro fundamentals, coupled with improving demand momentum in ...