Metrics miss why. Behavioral data tracks what happened, but it rarely explains why customers act or leave. Feedback loops fill in those gaps. Ask, act, announce. Closing the loop requires three steps.

In this era of ever-increasing competition and evolving consumer demands, businesses that embrace the power of feedback gain a significant advantage. Feedback reigns supreme in the modern business ...

SPLICE Software, an award--winning provider of AI--powered customer engagement and omnichannel communications solutions, marked a landmark year of growth in 2025, driven by enterprise--grade ...