Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...

If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...

LEGO and Formula 1 have unveiled the first new sets commissioned as part of their new multi-year partnership. The two organisations came together for an exclusive launch at the Las Vegas Grand Prix to ...

The dust has all but settled on this year's Formula 1 British Grand Prix, but echoes of the many side events that accompanied the race still reach us. Most recently, for instance, we've learned of a ...

In the nearly year since Lego and Formula 1 launched their partnership, the collaboration has bolstered fan engagement and the demographic reach for both brands. Lego has introduced meticulously ...

Two weeks from now, on March 16, this year's Formula 1 season opens in Australia. It's to be an exciting one, by the looks of it, and we wouldn't have had it any other way. Why is that? For the simple ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

With the United States Grand Prix 2025 slated to begin Sunday morning, today’s deals arrive with just enough time to ensure they can land on your doorstep before the checkered flags fly. Each one is ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed ...