A corporate identity is the general image a business projects in the minds of customers, investors and employees. The corporate identity is the manifestation of the products, services and values the ...

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of ...

Building a strong identity for your brand on social media is a crucial part of a modern business strategy, particularly in a landscape dominated by digital interactions and online networking. However, ...

A powerful brand can not only differentiate your business from the competition but also build customer loyalty and drive growth. But how do companies create a robust brand identity in a crowded ...

Looking for inspiration? The following examples from various campus units show how the rules and best practices from the UB brand guidelines are applied to different products for giveaways or ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. David ...

The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity is a new book that can help nonprofits more effectively manage their brands to further their missions. Drawing on ...