The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

For CMOs and those marketers who use Universal Analytics 360, the delay offers nine additional months to manage the changeover to GA4. Google announced on October 27th that it is pushing back the ...

Analytics expert combines her passion for data storytelling with her deep knowledge of SEO and analytics in this exclusive training workshop. All the data in the world doesn't mean much if you don't ...

Recently, MageDelight launched its latest Magento 2 extension to seamlessly integrate Google Analytics 4 on Magento 2 stores. Now with the confirmation of Google discontinuing Universal Analytics from ...

That is why audits have become more important than ever not as technical checklists, but as strategic tools for clarity and control. At dentsu Performancemedia, GA4 and GTM (Google Tag Manager) audits ...