This acquisition expands 2X's capabilities to complete GTM orchestration, making it one of the first Marketing-as-a-Service operators.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing has always been seen as a creative engine behind the brand, responsible for ...

Built with 30 forward-thinking GTM teams, VelocityEngine helps B2B marketing and revenue leaders transform internal knowledge into campaigns and content that convert at speed and scale. Designed to ...

SAN FRANCISCO, March 4, 2025 /PRNewswire/ -- Demandbase, the leading account-based GTM platform for B2B enterprises, today announces the next evolution of its platform, Demandbase Agentbas e, a system ...

CloseFactor, a go-to-market (GTM) operating system for revenue teams, raised $15 million in a Series A funding round led by Vertex Ventures and Sequoia Capital, as well as additional investors. The ...

VelocityEngine, a go-to-market (GTM) operating system provider, officially launched today at the Winning by Design Impact Summit 2025. VelocityEngine helps B2B companies align, generate campaign ...

The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. AI is everywhere. Revenue leaders are running endless pilots.

New Framework Empowers Brands to Achieve Ethical, Empathetic, and Effective Go-to-Market Strategies Eric Malley, Editor-in-Chief of EricMalley.com and author of “Go-to-Market Playbook: 23 Proven ...