Geotargeting (or location targeting) allows you to only show ads to people in the locations that matter to your business so you don’t waste money on clicks that will never convert. Aside from ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. Did you know that 32% of U.S. consumers use the internet to ...

With their growing popularity and versatility, social media platforms like Facebook provide a highly effective way to target specific audiences. A few simple steps can designate demographic factors ...

Apple is readying “precise” geotargeting on its iAd platform if a recent update to its privacy platform is any indication. The L.A. Times Tech blog reports that “the company added a paragraph noting ...

Using the geotargeting feature of AdWords is supposed to give you an advantage when it comes to ranking for generic terms that likely have a local intent (i.e. "dentist"), but the Local Search Hound ...

Snap Inc. is preparing to introduce Snap to Store, a new product for advertisers that measures in-store visits as they relate to ad campaigns on Snapchat, as reported by The Wall Street Journal. Snap ...

Opinions expressed by Entrepreneur contributors are their own. According to Statista, there were 4.66 billion active internet users in 2021, and 4.32 billion of them accessed it via their mobile ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lorry Destainville, product development ...

Ericsson, the Swedish telecom equipment company that is building an adtech business, this week bought Placecast to boost its ability to use carrier data for ad measurement and verification. Placecast ...

(Sponsored) Local radio audience and revenue growth. Imagine a new technology to achieve this that has doubled buyer familiarity and interest in just five years. Buyers’ intent to spend more on radio ...