Erik Huberman is founder and CEO of Hawke Media, a full-service marketing consultancy, and author of The Hawke Method. Let me rip off the Band-Aid: “Good enough” branding is the fastest way to ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

McDonald's has started trials of its new bigger burger — the Big Arch. By using a brand name rather than a descriptor, companies can "signal superiority," a marketing professor said. The Golden Arches ...

Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...

Do you shop at target? You may be missing on savings if you don't shop Target's private label brands, including its expansive Good & Gather groceries line. Here's what private label brands are, and ...