Google is bringing business data feeds to Demand Gen, enabling dynamic ads without Google Merchant Center.

Google is rolling out a new round of Demand Gen updates aimed at helping advertisers improve creative performance, reach more customers across YouTube and better measure campaign results. Demand Gen ...

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth. When Google launched Demand Gen campaigns in 2023, they were ...

Google's Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved. Some of these delays are several days pending, not hours, but several days. The ...

Google Ads launches "Ads Decoded" podcast to provide insights on platform updates to advertisers. Demand Gen adds shoppable CTV, attributed brand searches, and travel feeds to help advertisers reach ...

Take the Demand Gen Benchmark Survey to tell us how B2B teams are splitting their budgets across ABM, content, intent data and AI.

Google will begin enforcing a minimum daily budget of $5 per day, or the equivalent in local currency, for all Demand Gen campaigns. This update ensures campaigns have adequate budget to navigate the ...

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen. This change was spotted by a number of ...

Take the 2026 Demand Gen Benchmark Survey to compare priorities around AI, lead quality, attribution and pipeline strategy.