Google Ads no longer runs on keywords. It runs on intent.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...
Search Engine Land

Google Keyword Planner drops keyword forecasting

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. Google Ads is no longer maintaining individual and ad group keyword ...
Searchenginejournal.com

9 Creative Ways To Use Google’s Keyword Planner Tool

One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing ...
Forbes

From Keywords To Intent: Evolving Your Google Ads For A Better Conversion Rate

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...
searchenginewatch

A comprehensive guide on using Google Trends for keyword research

Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant, trending, and related keywords that boost traffic. As an SEO professional, ...