What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.

Even more Android users can now measure things with their phones. Google Measure -- or what is essentially a virtual measuring tape in an app -- is now compatible with any device that runs ARCore, ...

Google is not one to one to "retire" apps, services, and products, sometimes with little prior notice. That's true for products that have cost Google a lot of money as well as some products that do ...

Apple has been embracing augmented reality on the iPhone, and recently introduced a new feature to iOS 12 that allows users to measure real-world objects using AR on their phone. Now, Google is ...

Google has now officially killed off its AR-based real-world measuring app, Google Measure. Or at least it has for any user who doesn’t already have it installed, based on recent reports. Google ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

Google uses over 200 signals to determine what page it will serve up as search results in response to a query from a user. It is also true that no one outside of Google knows for sure exactly what ...

Before ARCore, Google’s augmented reality efforts were based around Project Tango and devices that required specialized cameras and sensors. That platform had several dozens apps and Google is now ...

Google Measure, the digital substitute app for anyone who doesn't own a physical tape measure, has just received a much needed update. In contrast to the earlier version -- which was limited to Google ...