Longer than print ads, Web site copy or case studies, white papers have the space (typically anywhere from 4 to 16 pages) to provide industry overviews, identify with the audience's issues or "pain ...
Good research is the backbone of any strong b2b white paper. Use data, customer stories, and industry insights to back up ...
Hugh Taylor, President of Taylor Communications, has created marketing content for such clients as Microsoft, IBM, Sybase, First Data, and Quark. As Social Software Evangelist for IBM Software Group ...
Based on an analysis of 2 decades of experience driving sales leads using quality client white papers, Emedia presents a paper on how white papers can best drive the lead generation program. The study ...
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