The moment a star was born. Hawk Tuah Girl became a breakout internet star over the summer, and her viral origin story is all too common in the digital age. It started with one of those ...

Haliey Welch may have embarked on one odd business venture too many. Better known as the “Hawk Tuah Girl," Welch has cashed in on every opportunity that's risen from her moment of viral fame. While ...

It was a social media catchphrase, then a merchandising opportunity and, finally, a cryptocurrency. Now, the social media sensation who lent her viral “hawk tuah” moment to a new digital coin is the ...

All these instances capture how fast things tend to happen now or the treachery of tech or the strangeness of fame . . . or, how everything generally feels as if it’s on the verge of collapsing. One ...