Amazon Rufus offers an even-handed response to one of the most divisive questions in tech. Click to enlarge. (GeekWire Photo / Todd Bishop) Searching on Amazon for a trainer to convert my road bike ...

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...

Amazon is using AI to recommend music, find damaged products — and make sure your new shirt fits.

Rufus in the Amazon app can track the price of any item and can even 'Auto Buy' for you if you’re a Prime member Turn on Amazon app notifications, open the product page, tap “Ask Rufus,” set your ...

Home Personal Finance Shopping Online Shopping Amazon AI on Prime Day: Deal Helper or Upsell Machine? Amazon’s Rufus chatbot, Alexa voice deals and Amazon Lens can change how you shop on Prime Day.