The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other technologies mean B2B marketers have more options than ever before, adding a layer ...

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary ...

OK, here's the tough love - if you are a marketing leader and video is not part of your marketing strategy, there's something wrong. Fortunately it's more likely that you already have a video strategy ...

Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed like worlds apart. If you were a B2B marketer, your job was all about formal pitches, focusing on data and ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...