Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. Selfies are ubiquitous in life as we know it. Analysis of millions ...

The power of marketing is real, and it can move markets and shape industries, but its impact is only as durable as the performance behind it.

Beale is the founder and CEO of Power of Perception, an organization that supports black and biracial students in Eau Claire.

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

Most leadership development fails because it discounts perception. While executives perfect their skills in boardrooms, their influence evaporates in daily interactions, killed by a perception gap ...

In The Truman Show (1998), we see a modern parable of simulacra and hyperreality: Truman Burbank lives in a meticulously constructed, artificial reality designed for a TV audience, unaware that his ...