The Farmer's Dog worked with Macy's to bring the Freida the Dachshund balloon back to the iconic N.Y.C. parade Senior dogs are behind an adorable comeback at the 2025 Macy's Thanksgiving Day Parade.

The Macy's Thanksgiving Day Parade will soon take over Manhattan and television sets across the country for its 99th year, kicking off the holiday season. With a viewership of around 31.3 million ...

The first-ever character balloon in the Macy's Thanksgiving Day Parade was Felix the Cat in 1927. Creating a Macy's parade balloon is a complex process that takes about five months to complete. The ...