Influencer marketing is one of the best forms of digital advertising today. Companies of all kinds are harnessing influencers’ immense sway over their followers to boost their reputations and compete ...

Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

Developers and property managers are revamping their marketing techniques with a new generation of ambassadors. Influencers are making a splash in multifamily, with more and more companies looking to ...

The secret weapon of this year’s election is online influencers. This influence was perhaps most formally acknowledged at the Democratic National Convention in early August. The national party’s ...

Brands are booking fewer campaigns with AI influencers this year, according to marketing firm Collabstr. While some marketers skip AI creators to avoid backlash, others said they simply don't perform.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Katherine Tangalakis-Lippert Every time Katherine publishes a story, you’ll get an alert ...