Co-founder & CEO of The Influencer Marketing Factory, an influencer marketing agency that helps brands engage with Gen Z & Millennials. In recent years, influencer marketing has become a popular ...

With the football season coming to an end, it’s time for the Ducks to hit the transfer portal to fill in some much-needed positions following... For brothers Drew and Dawson Prickel, basketball has ...

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. Any brand looking to compete in the marketplace likely ...

Amy Edwards is an experienced blogger, content strategist and SEO. She's currently working as an SEO Manager for digital jobs board Bubble Jobs. By Anna@BubbleJobs When it comes to building an online ...

In recent years, influencer marketing has exploded. In fact, an estimated 56 percent of brands increased their influencer marketing budgets in 2016. Truth be told, you may find it increasingly ...

When you're the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable ...

During the pandemic, Bayer had to completely rethink its approach to content creation. Ecommerce demand surged while in-person photo shoots were shuttered. To address both of these realities, the ...

B2B marketing has faced major disruption over the past decade. Today's B2B marketers must be nimble, ready to adjust strategies at a moment's notice and anticipate the next big trend before it arrives ...

As social media influencers become more important to restaurant marketing campaigns, many brand leaders are left wondering how to run an effective influencer campaign. How should they find influencers ...

It may no longer come as a surprise, but influencers are more important than traditional advertising. Why? Because consumers want trusted recommendations from credible sources, not from brands ...

There’s a right way and a wrong way to incorporate influencers into your marketing strategy. Here’s how to do it right. What you must do to improve your influencer marketing campaigns and make your ...

The foodservice industry is experiencing a shift in how equipment manufacturers, food distributors, and service providers connect with their customers. As digital transformation accelerates, B2B ...