So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...

Influencer marketing has become a powerful tool for customer acquisition across various industries. We asked experts to share one way they’ve successfully utilized influencer marketing to reach a ...

For years now we’ve been blogging about how much the FTC and even the SEC on occasion love scrolling Instagram posts to see what influencer are up to. This post is about another three letter ...

The "cool kids" have always set the trends, but now they aren't in a high school hallway... they're on Instagram and they're influencing a whole lot of people they don't even know. So how do you get ...

The 2024 Billboard Latin Music Week welcomed Domelipa, Mario Bautista, Marko, Sophia Talamas, and Yeri Mua for a conversation about the synergies between content creation and music. Moderated by ...

The creator economy isn’t just booming—it’s practically nuclear. A recent report from Deloitte estimates that there are about 50 million creators generating content for five billion social media users ...

CHARLOTTE, N.C. — As you scroll on social media, it can be easy to be influenced, especially from people toting miraculous diets. However, you may want to be a little more skeptical of their advice.