Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Daniel Sieberg is cofounder of GoodTrust, which offers estate-planning and digital-legacy tools; GoodTrust is both B2C and B2B. In today's dynamic business landscape, where competition is fierce and ...

Alejandro Martinez is the CEO of Propelling Tech. Sharing insights on how data and analytics generate business impact and value. By 2030, AI alone is projected to contribute nearly $20 trillion to the ...