We look at key metrics every marketer and influencer should know when they are using Affiliate marketing programs. How do ...

Industry Validation Optimove’s growing platform utilization aligned with its recognition in Gartner’s 2025 Critical Capabilities for Multichannel Marketing Hubs report, where the company earned the #1 ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

In today’s healthcare marketplace, there is no shortage of available data – including EHR, CRM, financial, marketing, call center, to name just a few. In fact, an EMC report recently found healthcare ...

Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...

Founder and CEO of StringCan Interactive, a digital marketing agency launched in 2010 in Scottsdale, Arizona. If you’re a fan of The Profit, you’ve heard Marcus Lemonis talk about three numbers ...

Program Goal #1: Consumer Buying Process - Understanding of the consumer buying process. a) Demonstrate an understanding of the consumer buying process. Program Goal #2: Target Markets - Demonstrate ...

Video marketing helps marketers connect with audiences and realize their business goals. With mobile phones more in use than ever before, video is a major content format for smaller screens. To ...

In today’s healthcare marketplace, there is no shortage of available data – including EHR, CRM, financial, marketing, call center, to name just a few. In fact, an EMC report recently found healthcare ...