Ami Shroff, the daughter of the grand old lady of Kutch Chandaben Shroff, talks about their Mumbai exhibition and Kutch embroidery in general. There’s a magically real quality about hand-crafted ...

In the IT hub of India, Bengaluru, a young professional has resolutely put away her smartphone and laptop, and picked up an embroidery hoop, needle and thread. She is making a gift for a friend. “My ...

MUMBAI: The ensemble of embroidery from the interiors of Kutch is back in Mumbai. And it comes with a well-known label - Shrujan. mumbai: the ensemble of embroidery from the interiors of kutch is back ...

BENGALURU: In Kutch embroidery, each work speaks of its craftsperson’s life. “Each product is an expression of self and status,” says Amy Shroff, director of Shrujan, an NGO which helps women artisans ...

It is a story of a generation of artisans of Gujarat’s Kutch region passing on a textile legacy, a tale of painstakingly done unique embroidery patterns that signify each tribe and the story of a ...

Vanshika Gupta jumped into entrepreneurship soon after completing college. Her final year project had led her to discover new crafts into design and she came across the highly intricate embroidery ...

When it comes to Kutch, embroidery, mirror-work, geometric patterns and vibrant colours come to mind. But the non-profit craft organization, Shrujan—Threads of Life, has turned the obvious on its head ...

The rise of Pabiben Rabari as one of India’s foremost artisan entrepreneurs and an eponymous global brand can be traced back to its humble beginnings in a small village in Kutch. Available in places ...

The annual Victoria’s Secret fashion show of the lingerie brand has always been popular for its models known as ‘Angels’, as they sport the latest collection paired with eclectic accessories and ...