LEGO presents Smart Brick, its biggest revolution in decades: smart bricks that bring your creations to life

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

CES 2026: Biggest change to Lego in 50 years

The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...
Yahoo

Lego Built 10 Drivable F1 Cars With 4 Million Bricks—And They Stole the Show

The 2025 Formula 1 Miami Grand Prix wasn’t just about engines and egos. Thanks to Lego, it was also about bricks...nearly four million of them. In a jaw-dropping collaboration between Formula 1 and ...
Yahoo! Sports

From Real-Life Trophies to Building-Block Cars, LEGO Is Growing Its Formula 1 Partnership Brick by Brick

When Nico Hulkenberg got onto the podium for the first time at this year’s British Grand Prix, the F1 driver was presented with a very unique trophy to mark his third-place finish. Along with ...
Campaign Asia

Lego builds full-scale Formula One grid in bricks, complete with drivable cars

Lego took to the track at the Miami Grand Prix this weekend with 10 life-sized, drivable, Formula One-style cars, as part of the brand's multi-year partnership with F1. As part of the activation, ...