LEGO Minifigures Game

Lego Unveils Smart Play

Lego Smart Play hands-on: Using Smart Brick technology to get kids to play together

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference on Monday was a good start to showing what Smart Bricks are capable of,

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Lego Unveils Smart Play: Bricks That Respond To Kids Playing With Them

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LEGO debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

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This is what the Lego Smart Brick actually does.

Today I toyed with the Lego Smart Brick, touted as the “most significant evolution” to the Lego system in 50 years, and I came away impressed.

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Lego launches ‘biggest innovation in decades’ with electronic smart bricks

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Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

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LEGO takes play to a whole new level with groundbreaking innovation

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive bricks, minifigures and tags, all without screens.

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.

New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's new Smart Play system that features electronics-packed bricks and minifigures for more