Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

Lego has launched its new interactive Smart Play, which consists of Bricks, Tag, and Smart Minifigures at the CES 2026 event.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Are plastic Lego bricks tools of free expression or just toys? Both, it seems. Toymaker Lego A/S has decided it will no longer try to judge the merits of how its plastic blocks are used in ...

Chilled out: Researchers measured the thermal conductivity of Lego bricks near absolute zero, with a Lego “cryonaut” along for the ride. Credit: Credit: Josh Chawner Here at Newscripts, we’ve always ...