Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

TV ad buying is going through an automation transformation – and TV buyers have a need for speed. But linear TV reporting has historically been a very slow affair that could take days, said Andrew ...

In engineering and physics, getting your measurements right is absolutely crucial. Accurate measurements are the foundation of successful designs, experiments, and analyses. Whether you're building a ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

Channel 4 Sales has today announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement ...