In a Google Webmaster Hangout, Google’s John Mueller answered if redirecting affiliate links was a bad practice. He answered the question then offered what he felt was a better way to deal with ...

Google’s John Mueller offered insights about how Google treats a popular black hat link building trick. His answer deflated the benefits of the strategy and also gave insights into how Google’s ...

Few webmasters or online marketers possess a deep understanding of the redirects can affect web traffic. It’s not a sexy topic, and people often view it as too basic for meaningful discussion. As a ...

A website can lose not only visitors but search engine rankings as well if the search engine is not able to follow URLs to that site. It is therefore essential to get the redirects correctly in place.

Google's John Mueller said that while 301 redirects are not seen by Google as links, the links pointing to the redirected page can pass through to the destination page. But 301s are primarily used for ...

We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google - that is not new. But John Mueller of Google spoke about how sometimes you ...