“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

Looking for the best logo maker for your business? I've worked in marketing and advertising, I've selected my favorite tools for designing a logo quickly and simply, based on my own use and our ...

Apple has one of the most iconic, recognizable logos. It's a simple shape of an apple with a stem and a bite taken from the right side. But it didn't start that way. Apple's logo has undergone several ...