"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator’s ...

For those in the know, Matilda Djerf is synonymous with quite a few things: her effortlessly cool outfits, her Scandinavian aesthetic, her unfiltered Instagram pics. But really, it’s her perfectly ...

Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels. So when it came ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Aside from a handful of stints when I was not thinking clearly (read: having a meltdown), I've been ...

Social media star Matilda Djerf rose to fame not only for her effortlessly chic Scandinavian fashions but for her trademark bombshell blowout, too – I mean, the TikTok hashtag #MatildaDjerfHair ...

The return of the 70’s bouncy blowouts, the obsession with curtain bangs, the popularizing of oversized button up shirts, all because of one woman: Matilda Djerf. Djerf is, or should I say was, the it ...