For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Warner Bros. Discovery boss David Zaslav — who famously killed CNN+ shortly after last year’s merger with Warner Media — plans to launch a new version of the ratings-challenged new channel on ...

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Add Yahoo as a preferred source to see more of our stories on Google. Who says you have to choose between channel surfing and 'The Last of Us?' (Getty Images) (Tim Kitchen via Getty Images) Streaming ...

Google Ads is upgrading Performance Max campaigns with new reporting tools that offer deeper visibility into channel performance, search terms, and creative assets. What’s new. Three new insight ...

Streaming hardware maker Roku is now selling subscriptions to Warner Bros Discovery’s (WBD) flagship streaming service Max, the companies announced this week. Starting Wednesday, users of Roku’s smart ...

If Richard Plepler was God. Max began to roll out “Channels” in the U.S. on Wednesday. The new in-app feature allows subscribers to “stream a live feed of HBO programming directly from the Max app ...

HBO Max is rolling out a new feature called “curated channels,” which keeps fan-favorite shows and franchises playing in a continuous feed, think Friends and the World of Westeros lane for Game of ...

ENGLEWOOD, Colo.—Sling TV has inked an agreement with Warner Bros. Discovery that will allow the Dish Network-owned virtual pay TV provider to offer Max to its customers as an add-on or in a ...