Marketing plan metrics are measurements that let advertisers, marketers, business owners and others judge how well a marketing or ad campaign is working. Campaigns can have different goals, such as ...

An obsession with the numbers can sink your strategy. by Michael Harris and Bill Tayler Tying performance metrics to strategy has become an accepted best practice over the past few decades. Strategy ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Amanda Jackson has expertise in personal finance, investing, and social ...

For years, marketers have measured the success of their campaigns by reviewing traditional performance metrics such as clicks, impressions, click-through rates and bounce rates. As data and content, ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Account-based marketing (ABM) is a strategic approach to driving engagement with target accounts. Jon Miller, CEO and Co-Founder at Engagio, defines ABM as, “Intentional go-to-market activities that ...

As the year closes and the new one begins, law firm leadership teams start to evaluate the areas of greatest success and determine where there may be room for improvement or growth in the coming year.

The experience data metrics we collect throughout an ecosystem can be invaluable for decision-makers who devise and execute strategies in competitive marketplaces. However, many organizations face a ...