Mido’s Ocean Star is one of the best-kept secrets in dive watches. As part of the titanic Swatch Group, it is effectively a little cousin to the Omega Seamaster with a far more approachable price tag.
If you have been on the hunt for a budget-friendly everyday watch, there’s a good chance you have stumbled across Mido’s Ocean Star Collection. The rough-and-ready range of dive watches has long been ...
Dive watches tend to follow the same general format embodied by the Rolex Submariner since the early 1950s. Rotating bezel, dark-colored dial with large luminous indices, general utilitarian aesthetic ...
Watch brand Mido, part of the Swatch Group, is celebrating its 100-year anniversary this year. In celebration of this milestone, the brand has introduced a new model within its Commander collection: ...
Franz Linder began his career at Mido as a regional sales representative 23 years ago and worked his way up to his current position as CEO of the Swiss watch brand. It’s the only job he’s had in the ...