Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...

Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just about ready to leave the station. The number ...

Considering publishers experience revenue lifts of 35 per cent or more from header bidding on desktop it’s no surprise they’re eager to replicate those benefits on mobile. The benefit of header ...

According to AOL, Smart Yield brings the benefits of desktop-based header bidding to the mobile app ecosystem. It promises a solution that eliminates the latency associated with multiple monetization ...

In-app header bidding can lead to an increase in average revenue per daily active user (ARPDAU) of as much as 30 per cent, according to a report by Appodeal. Called Parallel Bidding – First Results ...

RTBlog asked Matt Gillis, SVP of publisher platforms, AOL, to look into his crystal ball. Gillis sees header bidding functionality seguing to mobile in-app advertising, more adoption of header bidding ...

Ad-management tech provider AerServ on Thursday launched open-call auction technology developed specifically for mobile publishers and app developers to take advantage of increased advertiser demand ...