Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like ...

Add Yahoo as a preferred source to see more of our stories on Google. Netflix fans are about to have a busy weekend, and so is Netflix chief marketing officer Marian Lee. On Saturday, the streaming ...

Thomas Butt is a senior writer. An avid film connoisseur, Thomas actively logs his film consumption on Letterboxd and vows to connect with many more cinephiles through the platform. He is immensely ...

Netflix is not resting on its laurels in its leading streaming-platform position when it comes to marketing and promotion. It is starting a brand campaign called “Moments” that allows Netflix users to ...

(Reuters) -Netflix and Anheuser-Busch InBev have signed a global co-marketing deal to promote the streaming platform's most-watched titles and the brewer's beers, the companies said on Monday. The ...

Following the unceremonious cancelation of “First Kill” on Netflix after just one season, series showrunner Felicia D. Henderson is speaking out. For her, a big piece of the puzzle was the marketing ...