It all comes down to the color wheel.

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Brunette might seem like the easiest hair color to maintain, but it’s actually ...

About 75% of women color their hair at some point in life. Those who choose to go blonde or brunette with highlights need purple and blue shampoos respectively. These products are different from ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Sometimes, you’re born with it; other times, it’s hair dye. But regardless of how you achieve your ...