The marketing landscape is undergoing a significant transition with the deprecation of the third-party cookie. For marketers, those cookies have been the backbone of digital advertising for years: ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Knowing what works in marketing has long been a popular goal, but the growth of people-based ...
In 2020, B2B digital marketing spend surpassed $8 billion and accounted for 11.3% of company budgets, on average. Although those numbers are expected to grow in 2021, only 1 out of 5 B2B brands are ...
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