As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google ...

Once the add-on is installed, advertisers can download AdWords account data into Google Sheets. Google AdWords has launched an add-on to import data for analysis and reporting in Google Sheets. Once ...

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new importance as one of the key ...

Google quietly announced on Twitter a new tool for AdWords that lets you quickly import your Google AdWords data into Google Sheets. It is a Google Chrome app that you can download and use. The ...