The new packaging on all 38 different Mueller’s pasta varieties features the brand’s traditional blue, red and white colours and an updated design that includes bold new graphics, the company said.

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Kraft Heinz is relaunching its canned pastas with a new look. The range, which includes Heinz Spaghetti, Macaroni Cheese, Hoops, Ravioli and Alphabetti Spaghetti, has been on supermarket shelves for ...

Waitrose has announced it will become the first supermarket in the UK to launch to new pasta ranges where the packaging is made, in part, from waste food produce. Two new ranges of gluten free fusilli ...