Sensory illusions reveal how the brain creates coherence when signals don’t align. In autism and ADHD, perception often ...

Has a wing ever come off a jet airliner? Do planes really fall out of the sky? No. Does that put the matter to rest? Not for everyone. Though wishing cannot make something true, a certain form of ...

Add Yahoo as a preferred source to see more of our stories on Google. Discover why hills look steeper than they are and how eye height and gaze angle shape everyday visual perception. (CREDIT: Getty ...

From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...