Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation. Google launched new AI features for Performance Max campaigns. These tools help generate more text ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

Performance-focused TV deals are still on the rise, and the number of brands that plan to increase budgets has more than doubled compared to a year ago. A survey from tvScientific, a connected TV (CTV ...

Updates to Google Ads feature Performance Max offers marketers a way to enhance their search and digital ad campaigns. Google Ads has been available to marketers for 22 years — if it were a person, it ...

Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and ...

Search engine optimization (SEO) and paid ads are often managed independently—split across teams, timelines and key performance indicators (KPIs). But this siloed approach can limit performance.

If there’s a case to be made for Nielsen, it’s the fact that it got every single agency and TV advertiser aligned on how to measure a TV campaign. In the good old days, Nielsen ensured there was order ...