Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. In today’s competitive landscape, personal branding is more ...

As an experienced leader, your personal brand may not be as visible as Superman’s. But just because you don’t wear an S on your chest or a cape on your back, don’t think your personal brand doesn’t ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...