It's undeniable: fragrance has exploded in popularity this year. From gourmand cementing itself as the trending olfactive family for Gen-Z to the expansion of some of the most popular lines on the ...

There’s a bunch of woo-woo flooding TikTok, and no matter how many influencers try to say otherwise, the best pheromone perfumes won’t possess your crush with an undying love for you (yes, even if you ...