Great products need great packaging. Learn how attractiveness bias, sensory cues, and smart design choices make your product more memorable—and more profitable.

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

ProAmpac has expanded its ProActive Recyclable RP-2000 High Barrier Series, a curbside recyclable, fiber-based packaging ...

Integrating green packaging involves several steps. After covering minimizing the damage risks and incorporating appropriate sustainable packaging materials in the first two parts of this article ...

Opinions expressed by Entrepreneur contributors are their own. Today, customers order most of what they need to their doorstep, from groceries to cosmetics to pet products. And they expect these ...

The global packaging market for cannabis products is expected to surpass $20.4 billion by 2025, according to a new report from Zion Market Research. Steve Everly, brand director of WestPack and The ...

A marketing claim placed on a product package is more believable to shoppers than one made in an advertisement, according to research by the University of Miami School of Business Administration. The ...