Product sampling, which has all but vanished because of the pandemic, has historically been an essential plank of marketing strategy for CPG marketers. I recently asked milkadamia CMO Christina Downey ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

Stater Bros. Markets has partnered with Mercatus and Swish Brand Experiences to launch a product sampling program for online grocery shoppers, according to a Monday announcement. The initiative allows ...

Enjoy Life Foods has packed up a yellow school bus and is on the road with a sampling tour to introduce families to its allergy-friendly foods that work well for school lunches and snacks. Enjoy Life ...

Annalea Krebs, the founder and chief executive officer of Social Nature, calls it "sampling 2.0." Gone are the days where businesses handed out samples on street corners and having no follow-up or a ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

With 80,000 foundation samples available, Perfect Corp., M·A·C Cosmetics, and SoPost will deliver a truly tailored and unique customer sampling experience that combines AR virtual try-on, and physical ...

Costco announced plans to bring back product samples to roughly 170 of its locations beginning in early June. . File photo Costco says fan-favorite food samples are making a comeback after a 14-month ...