The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

The new global CEO of a giant digital ad agency says programmatic has to work on its reputation and prove its strategic value to advertisers.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Programmatic advertising can be effective for boosting brand awareness and keeping up with the metrics of your business site. Avoiding fraud while using programmatic advertising and making a blocklist ...

LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

This fall, noncommercial jazz station 88.3 WBGO(FM) in Newark, N.J., partnered with SoundStack to launch programmatic ...

Spectrum Reach, Charter Communications’s ad-sales unit, said it will use Beachfront Media as its sell-side ad server. Working with Beachfront will enable Spectrum Reach to sell ads to programmatic ...