At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

Jeremy Hull shares his take on what really drives performance marketing and why strategy, experimentation, and human insight ...

When you buy programmatic through an open exchange, cheap high-volume inventory only exists in one place. The long tail of ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The recent prominence of AI tools such as ChatGPT has raised questions about their utility across industries in the long term. Certainly, myriad applications have sprouted, creating everything from ...

Tension: Companies spend more each year on marketing while consumer trust and attention continue to erode. Noise: The ...

Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

Some of the region’s leading brand marketers and digital players gathered in Singapore yesterday to discuss the latest trends and other thought provoking issues centering around programmatic buying.