In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

What kinds of marketing messages are effective—and what makes people believe certain political slogans more than others? New ...

With more and more people choosing to stay at home to limit the spread of COVID-19, a significantly increased amount of time is being spent using smartphones. While text message marketing has been an ...

AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

I’m sure you know the basic concept: your marketing message is how you describe your company and its products to your customers and prospective customers. It sets the tone for all your customer ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Basic marketing or sales training stipulates that repetition is important. Years ago, I was taught that approximately 62% of sales occur after the sixth selling attempt. That’s why some salespeople ...