The new packaging represents the first stage in the sport and lifestyle brand’s long-term sustainability plan, which it is calling Pumavision. Puma claims that Béhar’s packaging and distribution ...

Jamaican sprinter Usain Bolt is one of Puma's biggest names Famous footballers such as Pele, Johan Cruyff and Maradona originally brought Puma's name to UK audiences, and current stars such as Usain ...

Previously in GIGAZINE like shopping cart manufacturer Newton Running egg cartonSpace saving and environmentally friendly packagingAlthough it introduced, it is also popular for use as a town youth, ...

Though Puma is no stranger to the world of running—after all, it sponsors Olympic champion Usain Bolt—it hasn’t necessarily been known for its running shoes. The German footwear brand plans to change ...

The next phase of sports clothing manufacturer PUMA’s long-term sustainability programme will see the brand introduce a new sustainable packaging and distribution system, design by Yves Behar. The ...

Puma today launched a new form of sustainable packaging that could spell the end for the humble shoe box, slashing waste and carbon emissions in the process. The sportswear giant has introduced a new ...